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As network marketers, we are living during the greatest period this industry has ever known. A confluence of technological, economic, and industry-specific developments have created a swell in the number of people with access to opportunity and the heights to which they may rise. At no other point since the inception of network marketing have so many people been looking for opportunities for additional income as they are during this current global economic crises. The level of professionalism in the Multi-Level Marketing industry has risen to a level that entrepreneurs and professionals who already have proven track records of success, including millionaires and billionaires, have expressed their support of network marketing as a viable business model and become involved in the industry by starting their own MLM businesses. The development of the internet and the more recent advent of social media networking sites have created previously unheard of access to one another and to industry and thought leaders. This greater access to the knowledge and experience of successful network marketers is an issue that I am particularly interested in.
The opportunity to learn from mentors and coaches that have already created and implemented successful business models can be the difference between success and failure. To be so blessed with such a plethora of proven leaders, as we are in this industry, is absolutely tremendous. One such person that I’ve learned a great deal from is Tom Challan.
Tom is an 18-year veteran of the network marketing industry. He has experienced tremendous success and dismal failure. He’s able to advise on both industry best practices and the land mines you need to avoid. Tom went from having both of his cars repossessed in front of his family just a few days before Christmas and having a balance of -$400 in his checking account to earning $11,914 in thirty days, $211,000 in 12 months, and $512,000 in the second year with his company, as well as becoming the #1 income earner in an 18-year-old company. With the knowledge and experience Tom has accumulated, he was able to enroll over 500 representatives into his business within 1 year and to develop his team into an organization of over 40,000 reps in record time, while prospecting only 20 hours per week.
In the fourth quarter of 2011, I had the good fortune to participate in Tom’s 2011 90-Day Crush It Challenge where Tom did a fantastic job of helping other network marketers implement some tremendous improvements in their own businesses. I greatly appreciate Tom’s willingness to connect with each participant through coaching and live roll playing exercises where he was able to address the specific challenges that each person was having when prospecting. This week Tom launched his February Prospecting Bootcamp. If you’re interested in learning how to become a master prospector and increasing the reach and impact your business has, I strongly recommend that you enroll in Tom’s bootcamp today.
To enroll in the Tom’s Februrary Prospecting Bootcamp, Click Here
OR
For access to recorded coaching sessions from some of Tom’s previous bootcamps, Click Here
Over the past couple of days, we looked briefly at some of benefits of publishing a blog and some of the common excuses people give for not writing a blog. A well designed blog is an incredibly powerful tool for building a successful network marketing business. However, it’s not a tool that everybody should be attempting to implement in their business.
Most of us enter the network marketing industry on a part time basis. We struggle to create a balance between our jobs, our families, and our other commitments while we build the business that will help us realize our dreams. For us, there is never enough time in the day. Time is the one and only valid reason for not creating a blog.
To be successful, network marketers should focus 80% of their time on the activities directly related to prospecting – finding qualified people to talk to, sharing the business opportunity with them, and following-up. All other activities should be relegated to the remaining 20% of time. So, if a new home business owner has a significantly limited amount of time available to focus on the development of their business, it simply may not be possible to include a blog in their toolbox at that time. For example, if they only have two hours per day for business development, and 80% of their time is properly focused on prospecting, they will be left with less than 1/2 hour per day for all other business related activities.
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If your long-term goal for you business is to earn just a bit of extra cash while working your network marketing business on a part time bases, that’s fantastic. In that case, you really don’t need a blog to reach that goal. However, if your focused on moving toward working as a full-time network marketer and really going after the rock-star money that can be earned in this industry, you should make it your goal to have a blog as the nerve- center of your business.
P.S. If you’re looking for a proven, step-by-step, GUARANTEED system for successfully building your Network Marketing business, Click Here.
Yesterday I touched briefly on the value of using a blog as a tool in building a successful network marketing business. We discussed three of the major benefits that blogging can have for network marketers. Today, I’d like to continue by discussing three of the commonly used excuses for not blogging and why they are not valid.
When I talk about blogging with other people in the MLM industry, many of them will say that they can’t build or maintain a blog. The three most common reasons they give are that they don’t write well, they are technologically inept, or that they don’t feel they’re enough of an authority on any subject to warrant an audience. None of those are valid reasons.
You don’t need to have strong writing skills in order to blog. You really only need to be able to have a conversation. When I sit down to create content for a blog, I generally come up with a topic based on subjects that have recently come up in conversation, that I’ve see trending online, or perhaps just the topics that I’m personally interested in. Once I’ve decided on a topic, I create a quick outline based on key points that come to mind and then I just write as though I’m having a conversation with a friend. I am not attempting to write a literary masterpiece. I’m merely trying to share my thoughts about what I feel will be of interest and benefit to others who are creating successful network marketing businesses. Keep in mind that if you really have an aversion to writing, you could always just have that same conversation with your camera and create a video blog, instead.
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The last reason that I commonly hear people use for not creating a blog is that they don’t feel as though they are enough of an authority on any particular subject to be teaching others. Most of the time they’re wrong, but let’s assume for a moment they’re correct. How easy is it to become an expert in one element of what it takes to build a successful network marketing business. They could focus on just one core piece of the business and become an authority in a very short period of time, share what they’ve learned, and then move on to learning another piece. For example, they could study the tools of successful Twitter marketing, and write a blog post or two on how to effectively use Tweet Adder. The fact of the matter is that you probably already know enough about some part of the network marketing business to be able to share your knowledge with others that are less experienced than you and begin to position yourself as a trusted authority.
So, there are the most common objections to writing a blog and why they are not valid. Tomorrow we’ll conclude this short series with what I feel is the one and only valid reason for not blogging.
P.S. If you’re looking for a proven, step-by-step, GUARANTEED system for successfully building your Network Marketing business, Click Here.
